Social media and SEO might seem like separate worlds, but they’re more connected than you think. Social media SEO involves optimising your social media profiles and content to improve search visibility on social platforms.
While social signals like shares, likes, and comments don’t directly influence search engine rankings, they can have an indirect impact. Engaging content on social media can drive more traffic to your website. Increased traffic can signal to search engines that your site is valuable. Additionally, social media can help generate backlinks. Content shared widely might attract attention from bloggers and journalists.
Optimising your profiles is essential. Use relevant keywords in bios, descriptions, and captions. This helps both users and social platforms understand what your brand is about. Regular posting and audience engagement build authority. They drive traffic to your site.
Ranking on social media differs from search engines. Engagement metrics—likes, shares, and comments—play a significant role on platforms like Instagram or Facebook. Content that resonates with your audience and encourages interaction is more likely to appear in feeds.
Content is king. Share valuable, shareable content. Encourage backlinks by creating resources others want to link to. This synergy boosts your online presence and search visibility.
