Voice search is changing how people find information online. With devices like Alexa and Google Assistant, more users are speaking their queries. This shift demands a new approach to SEO.
More than 50% of adults report using voice search daily, highlighting its growing prevalence in everyday life. Additionally, approximately 58% of consumers use voice search to find a local business, underscoring its importance in local SEO strategies.
Traditional keywords are out. Natural language is in. Optimise for questions and conversational phrases. Think about how your audience speaks, not just what they type. For example, a web-based search might be
“best Italian restaurant London,” whereas a voice search could be “What’s the best Italian restaurant near me?”
Notice the conversational tone and the use of complete sentences in voice searches.
Local SEO is crucial. Voice searches often have local intent. Ensure your business details are accurate and consistent across platforms. Use schema markup to help search engines understand your content.
Schema markup is a type of microdata that makes your content more understandable to search engines. For instance, if you own an Italian restaurant, schema markup can help search engines display your menu, opening hours, and customer reviews directly in search results. This extra information can make your business more appealing to potential customers.
