When it comes to hot to get more followers on Instagram, it’s important to remember that followers aren’t the be-all and end-all. You can buy followers (though you definitely shouldn’t), which might give you a big number, but your engagement would be ultra-low. Essentially, you’d be telling the Instagram algorithm that your followers don’t like your content, which could limit your reach. It’s a vanity metric, and it’s far more valuable to have a small, engaged audience than a large, unengaged one.
Here are some strategies to increase Instagram followers:
1. Run Paid Ads Through META
Utilise the campaign objective of profile visits. While this doesn’t guarantee followers, it will drive people to your content, where you can wow them and convert them into followers. Ensure your profile is optimised and your content is engaging to maximise this opportunity.
2. Post High-Quality, Engaging Content
Quality over quantity is key. Experiment with different content types and styles to find what resonates with your audience. Analyse your best-performing posts and create more like them. Be data-driven and test various approaches. You can always delete content that doesn’t work or align with your brand. In 2024, Instagram reels, carousels, and stories are recommended content types.
3. Run Giveaways
Engage potential followers by running giveaways. While some participants may be there for freebies, they might stay if your content and products are relevant to them beyond the giveaway.
4. Partner with Influencers
Collaborate with influencers to reach new audiences. For SMEs with smaller budgets, micro-influencers can be particularly effective. Their niche audiences often have higher engagement rates. For more insights, check out our blog on the power of micro-influencers.
5. Engage with Your Audience
Interact with your followers by responding to comments and messages. Engaging with your audience builds a community and encourages more people to follow you. Use Instagram stories to ask questions or create polls, fostering interaction.
Additionally, proactively engage with your audience by seeking them out. Spend time liking and commenting on their posts, and go through who you follow to do the same. Avoid posting salesy comments; instead, focus on making your interactions relevant and relationship-building. This approach helps establish genuine connections and encourages reciprocal engagement.
6. Collaborate with Other Brands
Partner with complementary brands for joint promotions or content. This not only exposes you to a new audience but also adds value to your followers by introducing them to related products or services.
7. Optimise Your Profile
Ensure your Instagram profile is complete and visually appealing. Use a clear profile picture, write a compelling bio, and include a link to your website or latest offer. A well-optimised profile encourages visitors to hit the follow button.
8. Consistent Posting Schedule
Maintain a consistent posting schedule to keep your audience engaged and informed. Use analytics to determine the best times to post for maximum engagement.
Growing your Instagram following is about building genuine connections and providing value to your audience. Focus on engagement and authenticity, and you’ll see your follower count grow naturally and sustainably.
